Harnessing the Power Of Email Marketing For Your Business

Email marketing tends to be viewed as a promotional activity that is reserved mainly for big companies, with large marketing departments, capable of producing regular and effective email advertising campaigns. Smaller companies are more likely to lack the expertise required to produce professional email advertising campaigns. In most cases they are also unlikely to have sufficient resources available to manage this type of valuable marketing activity.

Although there is a wide range of "do it yourself" type email management services available, a basic skill level is still required, in order to set up email campaigns, design email newsletters and manage the ever growing database of email addresses. The time and effort necessary to create regular and effective email campaigns also assumes that you have suitable staff available within your workforce, that have the spare time necessary, to carry out the various email marketing tasks.

Our fully managed, email marketing services and email newsletter service, offers a cost effective alternative to "do it yourself" email advertising campaigns

Our cost effective, fully managed, email marketing services offer the ideal solution for small businesses that wish to develop a professional email management strategy, but would prefer to contract out the responsibility to a specialist company. Our affordable email newsletter service, provides small businesses with the opportunity to develop a totally new low cost sales channel and offers a high return on investment.

Develop a new sales channel with our highly effective email management services.

Our fully managed email newsletter service will help to develop your brand awareness and allows you to create a high level of trust and integrity with both existing and prospective new customers. Our email marketing services offer the ability for you to communicate almost instantly with your customers and prospects. All email campaigns are fully trackable, enabling you to monitor the number of emails opened and the number of clicks through to your website.

You can expect to achieve the following average response rates, from a good quality opt-in email marketing database:

• Open rate - 17%
• Click-through rate - 4%
• Unsubscribe rate - 0.20%

In order to start capturing your customers email addresses, we will need to design a “Sign Up Box” for you, which is prominently displayed on your website, ideally on each page. Persuading customers to give you their email addresses is far more effective if you are able to offer them something in return such, as a special report or discount voucher. When a customer signs up, they will then automatically receive a welcome email along with the details of whatever incentive is being offered.

All email addresses are automatically loaded into your database ready for use. If you already have a list of email addresses, these can also be loaded into the database. Then from that point forward, the management of capturing email addresses and keeping the database up to date will be fully automated.

A wide range of businesses use email advertising every day to promote their products or services

We charge a one off set up fee of £250 plus Vat to create a professional newsletter style email template and set up your database, including the import of existing email addresses. An additional fee of £85 plus Vat would then be payable each time we send out a newsletter on your behalf. This covers the cost of updating your content, managing the database and sending out your newsletter.

You will also have access to our FREE email analytics reporting tool that will enable you to monitor the total number of emails sent, number of bounced emails, number of emails opened and much more.

Contact Us today for more information on our fully managed email newsletter service or to discuss your email management requirements in greater detail.

If you prefer to manage your own email campaigns we can also provide you with a quote to use our email platform to send out your own emails to your customers.

You may also be interested in alternative ways to promote your website, such as Website Video Advertising and Social Media Marketing.