The Benefits Of Keyword Research For Your Online Business

Most websites fail to achieve high search engine rankings due to the lack of attention to keyword research. Choosing the correct web keywords for your site is absolutely crucial.

Keyword research will help you to identify the most relevant search terms used by your potential customers and should be the starting point for any Search Engine Optimisation project. Using the correct search engine keywords on your site, will ensure that you receive highly targeted traffic, from customers who are actively searching for the products and services you provide.

Keyword research is vital to the success of your website

Most customers are likely to use search terms containing 2 or 3 keyword phrases, when searching for a particular product or service. Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic. The use of single keywords will also produce a lot of non relevant traffic to your site. For example, if a customer uses the keyword "wine" they may be searching for a red wine, white wine, rose wine, a single bottle or even a case of wine! It is also generally, far more difficult to achieve high search engine rankings for single keywords compared to 2 or 3 keyword phrases. We can help you identify the most relevant Google keywords for your website.

Professional Google keywords research service

Understanding the volume of searches for a specific keyword is also vitally important. There is no point targeting keywords with low search volumes, as you will receive only a small number of visitors to your site. Equally if you choose keywords with high search volumes, that also have a high number of websites competing for those keywords, you will struggle to achieve a high placement on the search engines, simply because you are competing with thousands of other sites. The solution therefore is to use keyword research to identify web keywords with high search volumes but with a much lower number of websites competing for that keyword.

For example, a keyword registering 20,000 searches with 250,000 sites competing for that keyword, would not be as strong as an alternative keyword with only 10,000 searches, but only 5,000 websites competing for that keyword.

It is important to understand the link popularity of your competitors websites

Ultimately, it is the total number of links pointing to your website that will determine your position in the search engine rankings. It is therefore important to also analyse the Link Popularity of your competitors sites, in order to understand the number of links that would be required, to enable you to compete and secure a high position on Google and the other search engines.

Affordable search engine keywords package

Finding the right search engine keywords for your website can be very time consuming and you may wish to consider our professional Google keywords research service, to help you identify the most relevant web keywords for your business. We will provide a report analysing the monthly search volume for each keyword, relevant to your business, split between UK and worldwide searches. A separate competitors link popularity report is also provided, based on the top five most searched keywords for your business.

The cost of our search engine keywords research package is £95 plus Vat

Please Contact Us if you would like further information on our keyword research or Search Engine Optimisation services. Alternatively request a Free Website Analysis of your existing site now!